Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee, a Parks Associates analyst. “Even ‘essential’ consumer electronics categories are subject to reduced sales performance resulting from the current economic climate. Purchases will pick up eventually, but this will not likely happen until 2024.”
Taken from the article, "Report: CE State Of The Industry 2023" by Stewart Wolpin.
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This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to th...
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