.png)
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.
From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.
With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
