Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based here.
The report, titled “IoT: Smart Home Business Models,” finds that 51% of broadband households in the U.S. consider an IoT device that alerts them to smoke and fire as highly appealing, and 41% said a device that alerts them to a water leak is also highly appealing.
From the article "Report: Usage-Based Insurance Can Be Applied to the Smart Home" by www.securitysales.com
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
