Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail or other related channels.
The firm's U.S. Smart Home Tracker: Market Sizing & Trends notes this trend has influenced sales strategies for online giants Google and Amazon, which are striking partnerships with physical retailers as they are expanding the visibility of smart home products with POS displays, experience centers, and expanded shelf space.
From the article "Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021" by Patrick McCarthy.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
