According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — have achieved a record low churn rate of just 36%, a decline of 48% over the past two years.
“Consumers have settled into the adoption of a virtual multi-channel video-on-demand service as a lower-cost alternative to traditional pay television,” the Parks Associates report states.
From the article, "Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History" by Matt Tamanini.
Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
