According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — have achieved a record low churn rate of just 36%, a decline of 48% over the past two years.
“Consumers have settled into the adoption of a virtual multi-channel video-on-demand service as a lower-cost alternative to traditional pay television,” the Parks Associates report states.
From the article, "Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History" by Matt Tamanini.
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Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...
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