According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — have achieved a record low churn rate of just 36%, a decline of 48% over the past two years.
“Consumers have settled into the adoption of a virtual multi-channel video-on-demand service as a lower-cost alternative to traditional pay television,” the Parks Associates report states.
From the article, "Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History" by Matt Tamanini.
In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
