In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associates, said that recent research shows consumers don’t see smart home devices as problem solvers and that security risks often outweigh benefits of ownership of these products.
According to a Parks Associates report, consumer purchase and ownership of smart home devices has risen by 32 percent, between 2014-2017, and almost a third of U.S households own a connected and/or smart home device.
From the article "Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses" by Celina Vicioso.
“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...
In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...
Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...
Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023. From...
