Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the App Economy”, 86 percent of all US households with broadband connections own at least one smartphone. As far as smartphone market share is concerned, the company says that Apple continues to remain the single largest smartphone vendor with around 40 percent of the overall market. Samsung and LG come in at numbers two and three with 31 percent and 10 percent of the market respectively, while Motorola and HTC round out the top five. According to Mr. Harry Wang, Health & Mobile Product Research at Parks Associates, “Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up”.
From the article "Report: Samsung Closing Smartphone Market Share Gap With Apple" by Kishalaya Kundu.
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
