Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop would represent a 27% decline since the industry’s 2014 peak.
“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates. “The evolution of streaming video has given consumers immense choice in how, when, and what they watch.” Erickson goes on to state that a lack of long-term contracts in the streaming industry allows viewers to easily switch between offerings, using free trials and reduced subscription prices to their advantage as they learn which streamers best suit their tastes.
From the article, "Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack" by Joshua Thiede.
But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by App...
A new report from tech industry research firm Parks Associates looked into how the smart home market is impacting the world of insurance. Specifically, according to Parks, consumers said they’d be wil...
Smart home adoption continues to be stymied by competing protocols and fragmentation, creating complexity for the end user. This is further intensified by the growing number of connected devices in co...
“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attent...
