The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services available has grown over the period despite greater numbers of subscribers sharing their passwords with others, according to the latest market data from Parks Associates’ OTT Video Market Tracker.
From the article "Report: OTT Video Subscriber Growth Pegged at 12%" by Andrew Burger.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
