The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services available has grown over the period despite greater numbers of subscribers sharing their passwords with others, according to the latest market data from Parks Associates’ OTT Video Market Tracker.
From the article "Report: OTT Video Subscriber Growth Pegged at 12%" by Andrew Burger.
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
