A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.
The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.
From the article "Report: How Consumers Stream."
According to Parks Associates’ OTT Video Market Tracker service, the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon and Hulu actually reducing...
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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
