A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.
The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.
From the article "Report: How Consumers Stream."
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
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