A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.
The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.
From the article "Report: How Consumers Stream."
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According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
