Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
May 08, 2017
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes.
Parks Associates back in October noted around 40 percent of U.S. broadband households reported a recent privacy or security problem with one of their connected devices. And in February the firm followed up with a report that revealed 45 percent of broadband households are concerned about privacy and security risks to their smart home devices.
Now, Parks Associates says its data indicated nearly 60 percent of broadband households want security support services to go with their smart home devices. The firm found services that resolve technical issues or provide tools for users to address device issues also gained the interest of 45 percent of potential buyers.
From the article "Report: Connected Home Consumers Want Data Security Support" by Diana Goovaerts.
The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .