Providing market intelligence for more than 35 years

In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the report also found that 8% of U.S. broadband households currently own solar panels.

“Residential solar has already proven its ability to cross the chasm into the early majority in various regions of the world,” said Tom Kerber, director of (Internet of Things) IoT strategy, Parks Associates. “The primary motivation for installing residential PV systems is to save money on energy bills, a purchase driver that resonates with all technology adoption segments.”

From the article "Report: Broadband Users Will Drive Solar In 2017" by Frank Andorka.

Previously In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...