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January 29, 2017
That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the report also found that 8% of U.S. broadband households currently own solar panels.
“Residential solar has already proven its ability to cross the chasm into the early majority in various regions of the world,” said Tom Kerber, director of (Internet of Things) IoT strategy, Parks Associates. “The primary motivation for installing residential PV systems is to save money on energy bills, a purchase driver that resonates with all technology adoption segments.”
From the article "Report: Broadband Users Will Drive Solar In 2017" by Frank Andorka.
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
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