High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014. This market...
According to an August report by research firm Parks Associates, 86% of all media-streaming products sold to US households with broadband in 2014 consisted of Amazon, Apple, Google and Roku's devices...
A report by Parks Associates says that among the 57% of U.S. households with OTT services (Netflix, Hulu, Amazon (NASDAQ:AMZN), HBO Go), 11% use shared-accounts. Parks estimates that OTT video streame...
New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and...
