High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or w...
Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team. B...
Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video. parks 6 May 2016The Subscriptions and Chur...
Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the hom...
