High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in. One of the selling points for online video providers is that it is easy to sign up. C...
According to Parks Associates, a market research firm, 63 percent of U.S. households with broadband connections subscribed to at least one over-the-top video service at the end of September, up from 5...
