High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownershi...
With projected sales of more than 8.3 billion smartphones and over 400 million smart watches between 2016 and 2020 worldwide by Parks Associates, wireless charging technologies have an enormous addres...
"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of mobile product at Parks Associates. "Apple controls 40 percent of the smartph...
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
