High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
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"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
