More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates.
From the article "Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices" by www.wraltechwire.com
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
