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September 30, 2020
One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, the company will face much less fundraising pressure. If it tracks closer to last year’s industry average of 35%, according to researcher Parks Associates, Quibi’s problems would grow significantly. By 2030, the company could be facing a shortfall of greater than $10 billion.
From the article "Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash" by Kelly Gilblom and Dave Merrill.
Twitter is looking for ways to grow its video services and garner more video advertising dollars. It sees live news as a natural focus. In an internal document obtained by Bloomberg last year, Twitter...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
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