About a quarter (23%) of millennial heads of household in America are over-the-top (OTT)-only households, higher than the national average, according to Parks Associates.
parksottAcross the country, the average is 15% among broadband households. The firm's analysts also note that 61% of millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
"Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," said Ruby-Ren Bond, research analyst, Parks Associates. "In particular, millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children."
From the article "Quarter Of US Millennials Are OTT-Only" by Michelle Clancy.
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