About a quarter (23%) of millennial heads of household in America are over-the-top (OTT)-only households, higher than the national average, according to Parks Associates.
parksottAcross the country, the average is 15% among broadband households. The firm's analysts also note that 61% of millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
"Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," said Ruby-Ren Bond, research analyst, Parks Associates. "In particular, millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children."
From the article "Quarter Of US Millennials Are OTT-Only" by Michelle Clancy.
The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....
In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- c...
Parks Associates Research Director Kristen Hanich said FWA and satellite internet are the "fastest growing" segments in broadband. According to Parks Associates’ newly launched Broadband Market Tra...
Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...
