Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the household, according to a 2015 report from the research firm Parks Associates.
From the article "Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate" by MARIA SCIULLO.
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US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
