New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service.
Despite Netflix’s lofty subscriber numbers, the market intelligence firm Parks Associates says it’s not number one in the U.S. in terms of customers. That title goes to Amazon’s Prime Video, which does not publicly report its own subscriber tally. Nevertheless, Parks estimates that it has more than 77.32M customers than Netflix has in the United States, no doubt aided by the fact that Amazon Prime subscribers get Prime Video included in their subscription.
Another interesting piece of information from the Parks report is the fact that YouTube Premium is now in the top 10 of U.S. streaming platforms in terms of subscribers, beating out services like MGM+, AMC+, and others. YouTube has always been popular in among American audiences, but the fact that so many users are willing to pay to skip ads on the service shows their commitment to using it as a primary source of entertainment.
Parks’ data also shows that ad-supported streaming platforms are continuing to gather steam. Eighty-nine percent of households with internet subscribe to at least one streaming service, and 29% are subscribed to eight over-the-top (OTT) services or more.
But how is that possible in an era where streaming costs continue to rise and budgets are shrinking? The numbers from Parks show that 41% of broadband-equipped households have watched an ad-supported video-on-demand (AVOD) service in the past 30 days. The use of free streaming platforms like Pluto TV and The Roku Channel are clearly helping customers fill in their entertainment gaps while saving money.
“The market for subscription services is saturated, and consumers continue to experiment with ad-supported services as they evaluate their budgets,” said Eric Sorensen, Director of the Streaming Video Tracker at Parks Associates.
From the article, "Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming" by David Satin
Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...
Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...
The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...
Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...
