Price increases come in bunches, said Brett Sappington, a pay TV expert who follows traditional and Internet providers for the research outfit Parks Associates.
“The fact that they're all doing price hikes in a group helps them,” he said.
Most of the companies initially launched with really low prices, and leaner content offerings by association, to attract the most attention. As the bundles have fattened, so too have the prices, Sappington said.
Currently, there as many as 6 million subscribers to online pay TV services in the U.S., according to Parks Associates. That number will shoot up to 9 million subscribers by the end of 2018 and double to more than 18 million subscribers by the end of 2020.
From the article "Price hikes for cord-cutters. What gives?" by Jennifer Van Grove.
Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...
For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider) Parks Associat...
Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research fi...
Home energy management is emerging as one of the top reasons driving consumers to adopt smart home devices, according to recent research from Parks Associates. From the NXP article, "Matter 1.4 Exp...
