Price increases come in bunches, said Brett Sappington, a pay TV expert who follows traditional and Internet providers for the research outfit Parks Associates.
“The fact that they're all doing price hikes in a group helps them,” he said.
Most of the companies initially launched with really low prices, and leaner content offerings by association, to attract the most attention. As the bundles have fattened, so too have the prices, Sappington said.
Currently, there as many as 6 million subscribers to online pay TV services in the U.S., according to Parks Associates. That number will shoot up to 9 million subscribers by the end of 2018 and double to more than 18 million subscribers by the end of 2020.
From the article "Price hikes for cord-cutters. What gives?" by Jennifer Van Grove.
In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...
