Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a bunch of digital video viewers are already clicking on a good number of the TV ads they're seeing.
Consumer-technology market research outfit Parks Associates reports that 23% of ad-supported streaming video watchers "often" click on a video ad they see injected into their programming, with the same proportion indicating they actually buy goods and services being promoted within those advertisements. These figures jibe with a similar report published by TiVo last month, indicating roughly 22% of consumers engaged with a digital video ad during the second quarter of this year, up from roughly 21% in the same quarter a year earlier.
In light of Parks Associates' data on the growing acceptance of -- and clicks on -- streaming ads, the company may well be underestimating the potential of this endeavor. Ditto for its shareholders, as well as Walt Disney shareholders' expectations of ad-supported Disney+.
From the article, "Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money" by James Brumley.
The Orbi Wi-Fi System was built with the understanding that your internet cable and computer aren’t always located in the center of your home. To compensate for that, the Orbi places one Wi-Fi unit wh...
Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily. "Netflix has vowed to invest over $1.75 billion into more than 90 Eu...
As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on depende...
Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...
