Providing market intelligence for more than 35 years

In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career?

I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel the impact of our team’s efforts. I am proud of the events we have successfully hosted, especially our CONNECTIONS Conference, which is in its 24th year in 2020. Being noted as a reliable and trusted resource for data and analysis for companies ranging from SMBs to Fortune 100 companies is a great accomplishment for Parks Associates. 

From the article "Powerful Women in Consumer Technology 2019: Elizabeth Parks" by Jessica Guyon.

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...

Apple TV App To Get A Second Life With Video Subscription Service

The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...