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November 04, 2015
Sony currently makes PS Vue available on the PlayStation 3 and PlayStation 4 consoles, and recently launched a PS Vue app for the iPad. Gaming consoles remained the top CE device used to access online video content as of the first quarter of 2015, per a new study from Parks Associates.
While Sony has not announced how it will package its new Disney and ESPN programming, it currently markets three multichannel plans: Access ($49.99 per month), Core ($59.99 per month), and Elite ($69.99 per month). In its multichannel markets, PS Vue has been lacking access to ABC's broadcast network while providing access to the broadcast feeds of CBS, Fox, and NBC.
From the article "PlayStation Vue Nets Disney-ESPN Deal" by Jeff Baumgartner.
Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
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