The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the decline of pay-TV subs, including the growth in the OTT video market, increasing costs for pay-TV services and consumer awareness of available online alternatives. The report noted 63 percent of U.S. broadband households subscribe to at least one OTT service.
From the article "Percentage Of TV Antenna Households Doubles" by Cynopsis Media.
Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
