While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vimeo clips, or the events live streamed through a browser. Research company Parks Associates sheds light on the area, finding that broadband-enabled homes in the U.S. watch an average of two hours of "alternative content" through a computer each week. Popular sources include Facebook, Snapchat, YouTube, Vimeo, and Dailymotion. Roughly half watch user-generated video each month, and 10 percent stream live video.
From the article "People Who Watch More Alternative Video Watch Less Pay TV: Parks" by Troy Dreier.
Calix is hitting an attractive market, according to a study by Xfinity Communities and Parks Associates that was released last month. The research found that there are 3.56 million smart apartment res...
A study done by Parks Associates found that subscribers of fixed wireless internet from mobile network operators were more satisfied with the price of service than fiber or cable subscribers. The stud...
Twenty-four percent of multifamily properties report having a smart building provider or aggregator for at least one of the properties they serve, according to a newly published study by Parks Associa...
About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas. From the art...
