While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vimeo clips, or the events live streamed through a browser. Research company Parks Associates sheds light on the area, finding that broadband-enabled homes in the U.S. watch an average of two hours of "alternative content" through a computer each week. Popular sources include Facebook, Snapchat, YouTube, Vimeo, and Dailymotion. Roughly half watch user-generated video each month, and 10 percent stream live video.
From the article "People Who Watch More Alternative Video Watch Less Pay TV: Parks" by Troy Dreier.
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
