While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vimeo clips, or the events live streamed through a browser. Research company Parks Associates sheds light on the area, finding that broadband-enabled homes in the U.S. watch an average of two hours of "alternative content" through a computer each week. Popular sources include Facebook, Snapchat, YouTube, Vimeo, and Dailymotion. Roughly half watch user-generated video each month, and 10 percent stream live video.
From the article "People Who Watch More Alternative Video Watch Less Pay TV: Parks" by Troy Dreier.
In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
