While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vimeo clips, or the events live streamed through a browser. Research company Parks Associates sheds light on the area, finding that broadband-enabled homes in the U.S. watch an average of two hours of "alternative content" through a computer each week. Popular sources include Facebook, Snapchat, YouTube, Vimeo, and Dailymotion. Roughly half watch user-generated video each month, and 10 percent stream live video.
From the article "People Who Watch More Alternative Video Watch Less Pay TV: Parks" by Troy Dreier.
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
