The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service account belonging to someone outside the household, with 18 to 24 year olds making up 22%. In July 2017, the overall number was 12% of all adults, according to a Reuters/Ipsos poll, and just 21% of 18 to 24 years olds.
From the article "People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead by Glenn Fleishman."
Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted. The market research firm said worldw...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
