Peacock’s trick to keep subscribers coming back? Emails—billions of them
The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.
From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...
The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
