"It's a bit of a cumbersome experience," said Glenn Hower, an analyst with Parks Associates.
"It's cool and there's a novelty aspect to it, but right now it's a tough sell for the mainstream markets," he told the E-Commerce Times.
"There's still some work to do with user experience," Hower added. "2016 may see some more significant implementations, but I'm hesitant to say it will make the jump from novelty to mainstream."
From the article "PCs May Not Be Ready for VR's Breakout Year" by John P. Mello Jr.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
“They are trying to walk a tightrope,” said Steve Nason, director of research for Parks Associates, a consulting company that tracks consumer technology services. “They don’t want to sabotage the trad...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
