Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 billion, just under half of 2020’s projected US$85 billion in total TV ad revenue.
Global OTT video subscription revenues are forecast to rise from nearly US$9 billion in 2014 to more than US$19 billion in 2019, according to Parks Associates^. Subscription income will represent another source of steady revenue.
From the article "PCCW Media launches Viu OTT video service" by Multichannel.com.
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...
Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...
US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...
