Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates.
The report, 360 View: Mobility and the App Economy, notes that PayPal is overwhelmingly the most used payment app, with 63 percent of payment app users choosing this payment method, compared to 38 percent who use the Starbucks app.
"PayPal had an enormous online user base before the advent of smartphones, which has translated into the most users of any mobile payment solution," Parks Associates said. "Notably, the Starbucks app is the second most popular app overall despite being limited to one retailer, which indicates this business has been able to successfully combine a loyal customer base with an easy-to-use payment solution."
According the report, the most common items purchased through mobile payments apps are food, drinks and groceries. The research also shows that 80 percent of consumers are very satisfied with the mobile payment apps they use.
"Regardless of the app in question, consumers are overwhelmingly satisfied with mobile payment apps," Parks Associates said. "This is especially evident with Starbucks, which has 67 percent of its app users very satisfied with the payment solution."
From the article "PayPal, Starbucks top consumers' mobile payments preferences, study says".
A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in...
Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Park...
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
