Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates.
The report, 360 View: Mobility and the App Economy, notes that PayPal is overwhelmingly the most used payment app, with 63 percent of payment app users choosing this payment method, compared to 38 percent who use the Starbucks app.
"PayPal had an enormous online user base before the advent of smartphones, which has translated into the most users of any mobile payment solution," Parks Associates said. "Notably, the Starbucks app is the second most popular app overall despite being limited to one retailer, which indicates this business has been able to successfully combine a loyal customer base with an easy-to-use payment solution."
According the report, the most common items purchased through mobile payments apps are food, drinks and groceries. The research also shows that 80 percent of consumers are very satisfied with the mobile payment apps they use.
"Regardless of the app in question, consumers are overwhelmingly satisfied with mobile payment apps," Parks Associates said. "This is especially evident with Starbucks, which has 67 percent of its app users very satisfied with the payment solution."
From the article "PayPal, Starbucks top consumers' mobile payments preferences, study says".
Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...
40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
