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At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates.
“Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalized recommendations,” said John Barrett, director, consumer analytics, Parks Associates, in a release.
Parks Associates notes that few providers beyond Dish Network provide remote access to DVR content, due to licensing restrictions. Parks also notes that 47% of video consumed on a TV set now comes from non-linear sources. "For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base,” says Barrett.
From the article, "Pay-TV Subscribers Want Remote DVR Access, More Options" by Wayne Friedman.
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