At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates.
“Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalized recommendations,” said John Barrett, director, consumer analytics, Parks Associates, in a release.
Parks Associates notes that few providers beyond Dish Network provide remote access to DVR content, due to licensing restrictions. Parks also notes that 47% of video consumed on a TV set now comes from non-linear sources. "For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base,” says Barrett.
From the article, "Pay-TV Subscribers Want Remote DVR Access, More Options" by Wayne Friedman.
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...
Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...
International research firm Parks Associates, host of the annual Smart Energy Summit, will present new research on the markets for residential energy services and management in the webcast "Busines...
