Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect.
According to Parks Associates, of those who made changes to their service, 11% cut or downgraded their packages -- but 9% upgraded their subscriptions to include more channels, premium channels or some sort of new technology, like a DVR.
“We’re seeing a lot of folks making changes to their packages,” Brett Sappington, director of research for Parks Associates, tells Marketing Daily. “There’s a lot of change within the services, but there’s not a whole lot of change within the subscriber base.”
From the article "Pay TV Subscribers Changing Packages, Not Necessarily Leaving" by Aaron Baar.
For its part, Univision said it extended an olive branch, but that Dish so far has shown no willingness to back down. That could be a portent of how the HBO negotiations will proceed in the days or we...
A decline in local broadcast news viewership has exacerbated the decline in diversity of coverage. Consumers have been replacing local news with news from social media and national outlets. Recent...
The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...
Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including enter...
