Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S. broadband households.
Further, 75 percent of bilingual Spanish-language households subscribe to at least one OTT video service. That numbers is just 66 percent among all broadband households.
“The biggest surprise was the degree of appetite for video services compared to average broadband households,” Parks Associates, tells Media Life. “Almost 70 percent of Spanish-bilingual households subscribe to Netflix compared with around 50 percent of average broadband households. That is a huge difference.”
From the article "Pay TV Soars In Spanish-Language Homes" by www.medialifemagazine.com
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
