New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago.
The research firm attributes this jump to the increasing number of partnerships between pay TV and OTT providers, with operators such as Comcast adding support for Netflix in their set-top boxes.
Other insights from Parks Associates' new consumer study include:
• pay TV subscription rates dropped from 86 percent in 2015 to 77 percent in late 2017;
• 84 percent of pay TV subscribers have service from a traditional cable, satellite or telco provider; and
• nearly 18 percent of pay TV households have a subscription package from an online video service, e.g., Sling, or a traditional provider now offering an online video bundle.
From the article "Pay TV Providers Hanging On With Online Partnerships."
Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
